Large corporations go where the money is, they always have. And they’ve become increasingly aware of the potential of Web 2.0 in delivering enhanced revenue streams and cost effective communications with shareholders, customers, staff etc.
Enterprise 2.0 is the latest buzz word in the business world and involves commercial organisations driving business via blogs, mashups, podcasting, RSS, social networks, widgets and wikis. It’s been predicted that businesses will invest almost $5 billion on web 2.0 tools over the next five years.
A four day conference takes place in San Francisco this week with thousands of Web 2.0 entrepreneurs meeting up to discuss what they can spend their money on!
Let’s hope social networking isn’t just a fad then…
Photo courtesy of James Duncan Davidson