I’ve just finished reading a seriously interesting and thought-provoking report; From Awareness to Funding: A study of library support in America and recommend it to anyone interested in understanding more about public library funding and/or marketing. Funded by a grant from the Bill and Miranda Gates Foundation, the OCLC hooked up with research and marketing agency, [...]
Posts Tagged ‘marketing’
Why we need to support our public libraries…
Posted in Evaluations, public libraries, Social Value, tagged bill and miranda gates foundation, marketing, OCLC, public libraries, public sector funding, recession, user perceptions on September 27, 2008 | Leave a Comment »
Post offices to merge with public libraries?
Posted in public libraries, Social Value, tagged branding, john buschman, marketing, post offices, public libraries, public sphere on May 1, 2008 | 1 Comment »
Anyone else find the latest ad campaign by the post office a bit annoying? The one where random celebs like Joan Collins and Westlife stop by to post their mail? Yeah, they’re totally believable aren’t they? Doesn’t look at all like the post office jumping on the celebrity bandwagon in a desperate attempt to appeal to a wider audience…. [...]
Changing the way we Look at Libraries?
Posted in Evaluations, public libraries, Social Value, tagged East Renfrewshire, events, festivals, marketing on April 4, 2008 | Leave a Comment »
Last year I joined East Renfrewshire’s Library & Information Service for a four week placement, as part of my Masters degree. During that time I got to meet and work with an amazing bunch of librarians, including the inspirational Liz McGettigan. It was my job to evaluate the impact of their Look at Libraries festival, which offered users opportunities to [...]
Social Networking: is there a place for public libraries in our virtual communties?
Posted in Library 2.0, public libraries, tagged east renfrewshire council, Library 2.0, marketing, public libraries, social networking, virtual communities, web 2.0 on March 4, 2008 | 2 Comments »
I’ve recently observed a rise in posts about ‘social networking’ on the various public library mailing lists, professional journals, blogs and newspapers that I subscribe to. Wikipedia aside, Facebook seems to provoke the most heated debate amongst librarians discussing Web 2.0. Undoubtedly, social networking is a key element of 21st century online life, but is [...]
Welcome
My name is Christine Rooney-Browne and I'm a PhD student based at the University of Strathclyde in Scotland.I love public libraries but I blog about lots of other stuff too; social value, web 2.0, library 2.0, marketing, management, privacy, what I watched on television last night...
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I'm co-authoring the Public Library Training Handbook: A Frontline Service Delivery Manual with David McMenemy . Check it out on Amazon.Archives
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